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Why We Need Creative Platforms Like Imaginative Reaction Now More Than Ever


Creating a space for artists to be seen and heard - imaginative reaction blog

In a world where digital noise is louder than ever, and recognition is too often reserved for the loudest voices or biggest followings, it’s easy for truly heartfelt art to go unseen. Over the last year, I’ve witnessed how powerful it is for artists and creators to simply be acknowledged, to have their work seen, their story heard, and their passion felt.

Imaginative Reaction was born out of that need.


What began as a deeply personal journey to share the artwork and legacy of outsider artist Nick Fraser, a man whose vibrant, visionary work remained hidden for decades, has evolved into a wider mission. A mission to give other artists and creators the opportunity Nick never had while he was alive: the opportunity to be seen, celebrated, and understood.

Nick Fraser Exhibition
Capturing the essence of Nick Fraser's debut exhibition, showcasing the impact of bringing hidden art to light.

Creating a Platform With Purpose

Imaginative Reaction is a growing creative ecosystem built to support artists from all walks of life, from the emerging to the overlooked, from those just finding their voice to those refining it after years of creating in private.

It’s a place where:


  • Artists are showcased in a meaningful, thoughtfully curated way.

  • Stories are shared, not just polished bios but the real emotional journeys behind the work.

  • Community is built, around shared values of creativity, honesty, healing, and expression.

  • Collaborations are nurtured, across disciplines and styles.

The response so far has been humbling. Artists have told me how much it meant to be featured, to be part of something that actually feels human, not just transactional.


An Evening with BoThai - Liver Performance
An Evening With BoThai  - This evening marked a milestone in her evolution as an artist, and a proud moment for us at Imaginative Reaction to help bring it to life

More Than the Work – It’s About the Story

As we grow, the next step feels inevitable: giving artists their own voice, literally. That’s why we’re developing a podcast and interview platform, where artists and creatives from across the Imaginative Reaction community can come and tell their stories in their own words.

Whether you’re a painter, poet, musician, sculptor, performer, writer or designer — you’ll soon be able to sit down with us and share the deeper threads that run through your work.

Because we believe:

"Art isn't just what you see — it's what lives behind the surface. The voices, the healing, the chaos, the love, the battles. The story matters."

This project is in motion now, and it’s one of the most exciting things we’ve worked on yet.


Podcasts - Coming Soon
Podcasts - Coming Soon to Imaginative Reaction

The Bigger Picture

The truth is — the creative industries are changing. Algorithms don’t always reward authenticity. Many talented creators feel discouraged. But platforms like this exist to re-balance the scales. To say: Your voice matters. Your art matters. And there’s a space here for you.


Imaginative Reaction is a place to:

  • Get your work featured

  • Be part of community-driven pop-ups and exhibitions

  • Meet other like-minded artists

  • And soon… be interviewed and share your journey with the world


Let’s Grow This Together

Whether you’re a seasoned creative or just starting out, we want to hear from you. If you’d like to be part of the platform or be interviewed on our upcoming podcast series



 
 
 

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Ellis King 

Bloom

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